More retail partners for permission-based mobile advertising, DiGi iDeal

Link to Press Release

SHAH ALAM, 9 MARCH 2011: DiGi Telecommunications Sdn Bhd (“DiGi”) is looking to expand its newly available permission-based mobile advertising service called DiGi iDeal by exploring new collaborations with retail partners. This is done through its partnership with Out There Media, the global leader in mobile advertising whose multi-channel mobile advertising marketplace programme, Mobucks™ forms the technological platform for DiGi iDeal.

DiGi iDeal is designed to empower customers to opt in for specific retail information of interest at zero cost. This simple and convenient mobile advertising service allows customers to pick and choose the type of advertising they wish to receive on their mobile phones according to their preferences, interests and needs. For every advertisement received, subscribers to the service will receive “iDeal” points, which are converted to free SMS and voice call minutes.

Praveen Rajan, DiGi’s Head of Mobile Internet & Advanced Data Services explained: “It is important for us to deliver a comprehensive menu of retail promotion information to our customers of varying interests by identifying as many relevant Malaysian and international retail partners as possible. By empowering them to self-monitor the kind of advertisements they wish to receive, we hope to create a better customer experience while minimising the pervasive nature of mobile advertising.”

Added Kerstin Trikalitis, CEO of Out There Media: “We are very excited to be announcing our partnership with DiGi, which further underlines our faith in the Malaysian market. We would like to welcome DiGi amongst our valued operator partners, and we look forward to a long and fruitful collaboration with many exciting and award-winning Mobile Advertising campaigns.”

Win-win for consumers, advertisers
DiGi iDeal offers unprecedented benefits for the two main elements of its value chain, namely the advertisers and the end consumers. Advertisers can enhance their media mix with a new medium that ensures advanced targeting capabilities, consumer engagement, impressive responsiveness, maximum audience reach and highly effective brand awareness. At the same time consumers will be able to receive premium and exclusive benefits, offers and information that is directly relevant to their needs, interests and lifestyle. Customer response to various marketing campaigns has been very encouraging to date, at times reaching up to 40% – 50% response rates, indicating the effectiveness of matching customer profiles with relevant promotions.

DiGi iDeal has a number of established brands signed up to run campaigns targeting the service’s opt-in customer base. The current retail partners of DiGi iDeal include BMW, Malaysia Airlines, P&G and Unilever with many more in the immediate pipeline. Out There Media will support DiGi with sales, business development, technology and operations of DiGi iDeal out of its Asia headquarters in Singapore. It will be the primary point of contact for potential advertisers of this permission-based mobile advertising service. Potential advertisers can visit www.out-there-media.com for more details.

To sign up for DiGi iDeal, customers can SMS iDeal Join to 8001 or visit www.digi.com.my/iDeal and start personalising which exclusive discounts and privileges from popular brands to receive on their mobile phones.

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