DiGi lowers data entry point

FRIDAY, JUNE 01, 2012 – 14:13
by Cynthia Blemin

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KUALA LUMPUR: Seeking to capture a bigger share of the growing local smartphone usage market, DiGi Telecommunications Sdn Bhd yesterday unveiled a prepaid data plan with reloads starting from RM10 — claiming it to be the cheapest yet.

Its RM25 starter-pack comes with 100MB of downloads and other freebies valued at RM45, plus zero commitment.

Internet and services head Praveen Rajan said DiGi’s goal is to move prepaid customers using the older phones onto smartphones, adding that the market is starting to see entry level smartphones at the lower range of about RM400 and RM500 with limited features.

The DG Prepaid Smart Plan reload value starts at RM10 for 100MB data with 20 minutes of call time, 20 SMS and 20 MMS. The 1.5GB package reload is priced RM100.

With over 5.3 million mobile Internet users, he said DiGi has seen some 22% of its customers having switched to using smartphones in the fi rst quarter of this year compared to 15% last year.

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