First Malaysian telco to partner with WhatsApp

Link to Press Release

Strategic partnership to deliver unlimited WhatsApp services with DiGi Easy Prepaid

SHAH ALAM, 22 October 2012 – DiGi Telecommunications Sdn Bhd (“DiGi”) becomes the first mobile operator in Malaysia to partner with WhatsApp Inc., the world’s leading mobile messaging application developer. In line with DiGi’s mission to deliver “Internet For All”, both parties are collaborating to offer an exclusive package for customers to enjoy unlimited access to WhatsApp Messenger services, effective today.

At only RM5 for 5 consecutive days of unlimited access to WhatsApp Messenger services, customers can easily stay connected with family and friends via messaging, location-based functions and sharing of photos, videos, sound files and contact lists, exclusively on DiGi Easy Prepaid. This promotional offer is available till 31 March 2013 and it comes with FREE 100 MB.

Praveen Rajan, Head of Internet & Services for DiGi explained: “We at DiGi acknowledge that communication services like WhatsApp Messenger are here to stay and they have helped to contribute in driving data traffic with their user-friendly functionalities that are supported by any smartphone platform. With over 25% of DiGi customers being smartphone owners, it is practical that we form a strategic alliance with WhatsApp to deliver greater value and relevance at best value to our customers.”

Brian Acton, co-founder of WhatsApp added: “Millions of users have embraced the power of mobile messaging, resulting in over 10 billion messages being delivered across the globe in a day. Since Asia is one of the fastest growing markets for smartphones, we can expect some positive growth trends in mobile messaging in the near future. We are confident that strategic partnerships with mobile operators like DiGi will be mutually beneficial in terms of building customer loyalty and driving data traffic by offering DiGi customers the best the market has to offer.”

WhatsApp Messenger is a cross-platform smartphone messenger currently available for iPhone, Android, BlackBerry, Windows Phone and Nokia phones. The application utilizes push notifications to instantly get messages from friends, colleagues and family. Users can exchange messages, pictures, audio and video files at no cost, apart from data charges. All features are included without the need for extra in-application purchases.

For DiGi customers, the data charges are free up to 100 MB during the five-day subscription period. To find out more, log on to www.digi.com.my/whatsapp.

Leave a Reply

Your email address will not be published. Required fields are marked *