APRIL 19, 2013
Digital News Asia
CELLULAR services provider DiGi Telecommunications Sdn Bhd claimed to be the first Malaysian telco to bundle a global music streaming service after it sealed a partnership with French-based Deezer for the latter’s Premium+ offering.
Effective immediately, DiGi customers who sign up with selected postpaid, tablet and broadband plans for smart devices, or purchase bundled packages for smart devices, can enjoy three months’ free subscription to Deezer Premium+.
Customers can also opt for a special package under Deejay at RM8 per month, which includes access to the DiGi CallerTunes playlist, the telco said in a statement.
“Music streaming is gaining more followers every day as evidenced by the 26 million people who are using Deezer today,” said Praveen Rajan, DiGi’s head of products — Internet & Services.
“Thanks to a global framework agreement with Telenor Group, DiGi is able to create more value for our music-loving customers to enjoy the Deezer premium service.
“This latest collaboration with a key Internet player fits perfectly with our intention to build an ecosystem of digital services to deliver a richer Internet experience for all customers as part of our efforts to deliver the ‘Internet For All’,” he added.
Deezer Premium+ enables subscribers to enjoy unlimited music streaming from a choice of up to 20 million tracks, offline access, worldwide access and access via IPTV or an audio system, DiGi said.
The music comes ad-free, with enhanced sound quality, and allows users to use a mixing desk feature, build their own playlists, share these lists via social media (Facebook and Twitter), and access other people’s recommendations.
Deezer is compatible with Android, iOS and Blackberry devices, including mobile phones and tablets, and each Deezer Premium+ subscriber can access their account on up to three smart devices, in addition to the PC.
“We are excited to work with companies across the globe to offer a brand-new music experience unlike any other to date, and we believe that partnerships with mobile operators like DiGi are an effective way to extend our reach and proposition to a whole new group of people who appreciate music and variety,” said Clément Gossé, Deezer’s business development manager for Asia Pacific.
“With Deezer, users can listen and create multiple playlists for any occasion, wherever they go. They can discover and enjoy music from a wide selection of music genres that would appeal to any generation, thanks to the support from major music labels like Sony Music, Warner Music and Universal Music as well as independent labels,” he added.
Meanwhile, Praveen said that DiGi intends to work closely with local indie labels to help them promote homegrown talents to a wider audience.
“The music industry is evolving into the online digital format and many upcoming artistes are taking this route to promote their music creations,” he said.
“Together with Deezer, DiGi aims to introduce our talented homegrown talents to the international audience via Deezer’s global platform. In particular, I am delighted to share that Aizat Amdan, our ‘Friend of DiGi’ and recent winner of Anugerah Juara Lagu 27, will be the first artiste we are supporting.
“DiGi subscribers will now be among the first to preview the latest tracks from Aizat’s newest album before its official launch in May,” he added.
The Anugerah Industri Muzik winner was the highlight of the DiGi-Deezer launch as he performed a track from his upcoming album, Aizat Amdan for the first time before a live audience.
“I am grateful that DiGi has given me the opportunity to give something back to my fans,” said Aizat.
“Starting today, fans can listen to my latest single Dwihati via downloads and streaming on Deezer, weeks before the official launch of my latest album in May.
“I believe that this partnership between DiGi and Deezer will be beneficial to the local music community by making it easy for us to expand our promotional efforts to the music streaming platform, and create more awareness for Malaysian artistes on the international music scene,” he added.
To enjoy the free three months’ Deezer Premium+ subscription, customers can either choose DG SmartPlan 88 or DG SmartPlan 148 for smartphones, and selected postpaid broadband plans for tablets and modems.
New customers who sign up for selected bundled packages for smartphones and tablets will enjoy the full premium service from Deezer throughout the contract tenure, DiGi said.
Once their Deezer-bundled plan is activated, DiGi subscribers need to activate their Deezer service by sending an SMS “DEEZER” to 2000. When the plan is activated, they will be sent a link to start using the Deezer service.
All DiGi-Deezer subscriptions will be automatically renewed as long as the user remains on their DiGi-Deezer bundled plan.
For more information, go to www.digi.com.my/deezer.