DiGi ran this contest from 2 September to 31 October to drive sales of prepaid Internet subscriptions. 60 yellow Vespas, one to be won every day.
And wow, what an overwhelming response!
When we do contests like these, we would be investing a lot into prizes and promotional activities. In return, we bank on driving more awareness for the products which in turn helps us grow revenue. A well run contest can typically help grow incremental service revenues of between 1-5% within the campaign period after taking off all expenditure.
This contest has been a great success in re-communicating our core position for the year on weekly Internet subscriptions.
But more importantly, it has put wide smiles on our customers faces.