Crisis management 101

Crisis management 101, the Dell way (full article here):

OK, so I know your next question: "If you're so careful then how on earth do you wind up having to recall millions of batteries?"

Considering that a majority of their target audience is Internet-savvy, a blog is simply the best way to communicate their thoughts and sway the various market perceptions on the recent battery recall nightmare. Read the full piece on Direct2Dell - one can only imagine the massive effort required to contain this crisis for Dell.

By the way, here are some interesting stats from Dell (full article here):

As reported in a Dow Jones story yesterday, the battery recall rolls on. Data from earlier this week shows we’ve received about 150 million page hits on the battery recall site, well over 800,000 battery requests. A good percentage of those have also shipped to customers.

Read on:

• Battery Recall Update
• Lithium Ion Battery Overview
• Dell's dedicated battery recall site