Another version of the truth?
Just a day after blogging about DiGi's version of the truth (http://www.thetruthaboutprepaid.com) , it seems like Celcom has hit back with their version of the truth hosted at http://www.thetruthaboutprepaid.com.my. Thanks to reader ahpek who commented on my original posting.
The intro page -- the strong yellow gives it a feel that it's a DiGi campaign:
The index page -- note how Celcom has trademarked TheTruthAboutPrepaid.com.my:
Note how the purple column is highlighted first, favouring Celcom:
This is definitely a spirited attack from Celcom. While their Flash execution is not on par with DiGi's, it's worth browsing through the site. I for one, find their use of the background colour cycling effect to be intriguing -- wonder whether there's a valid reason behind this; perhaps a subtle mind control tactic? Also note how they've played with DiGi's yellow branding theme -- perhaps the tactic here is to serve as a camouflage -- but wouldn't that be an antithesis of telling the truth?
A whois lookup on MyNIC proves that it is indeed a Celcom initiative:
DiGi should have registered the Malaysian domain names too. I would think that booking the domain names (and its variants) would be the first requirement to cover with any online campaign, assuming it's a competitive market and there's a sizable budget to play with. There's no point crying over it -- someone should tell DiGi / McCann Erickson to grab the other domain name variants which seem to still be available.
A NetSol whois lookup on thetruthaboutprepaid.com reveals that it's a DiGi initiative:
It also seems like Fireworks Solutions is squatting on one of the variants: truthaboutprepaid.com without the preceding "The". Fireworks Solutions is also behind Malaysia's version of the Creative Commons. So, did DiGi issue a Share-Alike license for this one?
The truth remains to be believed at this stage. My bet's with DiGi on this one. Come on guys -- let's see your next salvo!
The intro page -- the strong yellow gives it a feel that it's a DiGi campaign:
The index page -- note how Celcom has trademarked TheTruthAboutPrepaid.com.my:
Note how the purple column is highlighted first, favouring Celcom:
This is definitely a spirited attack from Celcom. While their Flash execution is not on par with DiGi's, it's worth browsing through the site. I for one, find their use of the background colour cycling effect to be intriguing -- wonder whether there's a valid reason behind this; perhaps a subtle mind control tactic? Also note how they've played with DiGi's yellow branding theme -- perhaps the tactic here is to serve as a camouflage -- but wouldn't that be an antithesis of telling the truth?
A whois lookup on MyNIC proves that it is indeed a Celcom initiative:
DiGi should have registered the Malaysian domain names too. I would think that booking the domain names (and its variants) would be the first requirement to cover with any online campaign, assuming it's a competitive market and there's a sizable budget to play with. There's no point crying over it -- someone should tell DiGi / McCann Erickson to grab the other domain name variants which seem to still be available.
A NetSol whois lookup on thetruthaboutprepaid.com reveals that it's a DiGi initiative:
It also seems like Fireworks Solutions is squatting on one of the variants: truthaboutprepaid.com without the preceding "The". Fireworks Solutions is also behind Malaysia's version of the Creative Commons. So, did DiGi issue a Share-Alike license for this one?
The truth remains to be believed at this stage. My bet's with DiGi on this one. Come on guys -- let's see your next salvo!
posted by Praveen at
1:28 AM
4 Comments:
Why did Digi hides its identity from us, since on the WHOIS it doesnt show thier name... It seems so "tricky to me"
That will remain a question. Some organisations usually prefer their ad / interactive agencies to handle domain registrations and ownership. In this particular case, I believe it is more a tactical choice to remain under the radar.
Celcom is cheaper overall compare to DiGi after some calculation done
That's like a cheap version of DiGi's guerilla marketing campaign.
Maxis and Celcom always seem to be trailing behind DiGi when it comes to innovation.
"If you can't innovate, remake"?
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