Celcom's truth promoted via AdWords
If you're located in Malaysia, try googling the keywords prepaid or DiGi prepaid. Chances are you will be served with Celcom's subtle ad that will take you away to www.thetruthaboutprepaid.com.my. Here are some screenshots:
DiGi should look into a counter-attack. Possibly an AdWords strategy to counter the misconception of their truth.
For context and clarity:
DiGi should look into a counter-attack. Possibly an AdWords strategy to counter the misconception of their truth.
For context and clarity:
- www.TheTruthAboutPrepaid.com -- DiGi's version
- www.TheTruthAboutPrepaid.com.my -- Celcom's version
- Articles on this *war*, here and here
posted by Praveen at
1:30 PM
2 Comments:
Hmm... the Celcom version seems to be taken down?
Ranga, thanks for the cue. Seems to be the case. DNS records for the website are no longer present. I've heard stories about how these guerrilla campaigns have resulted in police investigations.
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