Time to think out of the box?

Well, whoever's behind DiGi's online strategy, is certainly doing a good job - kudos!

Came across their new website -- a very refreshing experience! Screenshots can only give you so much, so I'd suggest hoping over to http://www.digi.com.my. I like how they've put a spin to the intro/splash page. While I've never been a fan of the intro/splash page, I think they've made good use of it here. Simple and straight forward copywriting (read: literal) to switch between three different views:

• Show me everything you've got
• I'm feeling adventurous, let me explore
• I love promotions and hot stuff

Here's what you see when you select Show me everything you've got:


Their Flash implementation rocks too. Love the little toolbar on the right border:



DiGi's definitely thinking out of the box and inspiring lots of innovation -- I'd back them to win this new war.