The next revolution for images on the web
Sometimes it's the simplest innovation that sparks a (gold)rush. I like this new technology from AdBrite which is aptly called the BritePic. Likewise, Techcrunch claims that the technology will redefine the img tag. Check out the demo video below:
What all this means is that you can now embed additional *stuff* on images / photos, which would mean more ways to monetize one of the greatest bandwidth-hogging items on the Internet. Watermarks, logos and ads beneficial to advertisers / copyright owners, and additional community features such as sending to friends, linking, embedding and zooming (nice!)
Here's one I just created. This is a photo of my buddy, Edmund, who celebrated his birthday yesterday. He had a blast of a party in KL! Try zooming in to see his sweat beads.
Related links:
What all this means is that you can now embed additional *stuff* on images / photos, which would mean more ways to monetize one of the greatest bandwidth-hogging items on the Internet. Watermarks, logos and ads beneficial to advertisers / copyright owners, and additional community features such as sending to friends, linking, embedding and zooming (nice!)
Here's one I just created. This is a photo of my buddy, Edmund, who celebrated his birthday yesterday. He had a blast of a party in KL! Try zooming in to see his sweat beads.
Related links:
- TechCrunch: Redefining the img tag
- BritePic: official website
- AdBrite: official website
Labels: marketing, user experience, web 2.0

3 Comments:
Nice picture quality. But don't you have to have a hi-res image to begin with for the zoom function work well? Hence a longer loading time? It took some time to load with this one pic so I can only imagine the time it would take to load an image-intensive page. Correct?
Sorry I missed the party lah. Weekdays are a pain.
Yes, it may take a longer time to load if a hi-res image was used. In this case, I believe the original image was about 200KB.
File size aside, the BritePic would offer an advantage in cases where the content area was restricted in size. Zooming would give the user the option to pan and view the image at its original size.
By the way, there is a downside with it being an external Javascript / Flash widget. In the case of the Twitter widget, it actually slows down a blog / website if their servers are pounded with high-traffic. So, it's best to consider the usage of BritePic wisely, and the underlying backend performance from your geographic location.
@ranga: I couldn't make it for the party either. But I do know that Edmund woke up in DD's house!
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