So here's the deal. I'm one of 16 bloggers
in the BlogMob programme organised by Samsung and Mobile World (the magazine).
They gave me the Samsung SGH-i450, after I drew a black 7 of spades. Had it been a red card, I would have gotten the SGH-i550 which has GPS, WiFi and a 3.2MP camera. I wanted the latter, but luck is quite a rotten thing.
What do I have to do? I've been asked to use the phone and blog about it, although I am not obliged to (mmm hmm). I think this will be a tough task. For me, the mobile phone = Nokia (remember subsets in Math class?)
This is a form of peer-to-peer marketing. It's great to see brands such as Samsung experiment with these type of initiatives. It takes a little bit of guts, as the average human being (blogger) will always have something negative to say. Multiply that by 1,000 readers, and you might end up with a Marketing Massacre.
For more about the BlogMob, and the other 15 bloggers, check out:http://blogmob.mobileworld.com.my/
Labels: events, marketing, mobile, nokia, samsung