DiGi offers customers WiFi on the go

Link to original press release

Blog post: DiGi Mobifi brings back the fun in sharing your Internet

Available with DiGi’s newly refreshed broadband plans and MobiFi devices

SHAH ALAM, 29 October 2014 – DiGi Telecommunications Sdn Bhd (“DiGi”)’s customers can now have their own personal WiFi hotspot while on the go with the introduction of DiGi’s new portable wireless routers. Better known as MobiFi, it allows users to have up to 10 different WiFi enabled devices, simultaneously connected to the internet.

Available now at selected DiGi Stores, DiGi customers can own a MobiFi with easy monthly financing from as low as RM7 monthly together with any one of DiGi’s three (3) affordable mobile broadband plans starting from RM25 a month.

According to Praveen Rajan, DiGi’s Head of Products – Internet & Services, nowadays more and more Malaysians own multiple WiFi enabled devices, be it for their own usage or for their loved ones. However, many of these devices are not connected to the Internet especially when on the go. “MobiFi is an alternative way for customers to enjoy DiGi’s consistent Internet experience across many WiFi devices with just a single subscription,” he said.

“This latest product offering together with DiGi’s newly refreshed mobile broadband plans is in line with our mission to bring affordable Mobile Internet to more people across Malaysia,” added Praveen.

There are two new models of MobiFi devices to choose from depending on the customers’ needs and requirements – a 3G MobiFi from as low as RM7 per month or a 4G LTE MobiFi at RM18 per month. Both models come with a built-in battery, wall socket charger and an in-car charger giving the best flexibility for on-the-go usage.

The three new broadband plans are available either to be bundled with the MobiFi device or as a SIM-only subscription:
Broadband 25 – offers 1GB of data at only RM25 per month, making it the most affordable broadband plan available in the market.
Broadband 45 – offers 2GB of data at RM45 per month.
Broadband 65 – offers 8GB of data at RM65 per month (4GB [24 hours] + 4GB [2am – 8am])

Customers can also easily stay connected after exceeding the monthly quota as top-ups are available from as low as RM1. Existing DG Postpaid subscribers will get a RM5 discount when they sign up for any of the broadband plans.

For more information on MobiFi, please go to http://digi.my/broadband

Meaningful Ramadan and Aidil Fitri with exciting services and mobile content for DiGi customers

Opportunity to win RM1,000 cash with DiGi Duit Raya contest

SHAH ALAM, 11 July 2014 – DiGi Telecommunications Sdn Bhd (DiGi) welcomes the holy month of Ramadan and the upcoming Aidil Fitri festivities with a wide variety of treats from new service offerings to rewarding contest for its loyal customers.

Praveen Rajan, DiGi’s Head of Products – Internet and Services said that spreading festive cheer is part of DiGi’s way of thanking customers for their support. “We are always looking at ways to make the use of the internet relevant and meaningful to our customers. In conjunction with Ramadhan and Aidil Fitri we have introduced a range of services that gives customers easy access to information and to facilitate tradition unique to the season.

“In addition, we know that many of our customers will take the opportunity of the festivities to get in touch with their family and friends. We are giving them more reasons to do so with DiGi Duit Raya Contest with RM25,000 in cash up for grabs over the 8 week contest,” added Praveen.

Brighten your Aidil Fitri with RM1,000 in cash.
DiGi has launched the DiGi Duit Raya RM1,000 Contest which starts now until 24 August 2014. The contest is open to all DiGi postpaid and prepaid customers, with a chance to be one of the three (3) weekly winners to win RM1,000 cash.

To participate in the Duit Raya RM1,000 contest, DiGi subscribers only need to SMS RAYA to 22016 and subscribe to one of DiGi’s Raya CallerTunes and the Ustaz Don video channel at RM3/month and RM2/week respectively. Top three customers who download the most CallerTunes from a special Ramadan/Raya list each week throughout the contest period will be contacted by DiGi representative to answer a simple trivia question for a chance to win RM1,000 in cash.

Gerbang Hijrah: The mobile gateway to more informative content
In conjunction with the holy month of Ramadan, DiGi has introduced anew Islamic portal, Gerbang Hijrah which is packed with videos, audio tracks and interactive MMS content. Exclusive to DiGi customers, Gerbang Hijrah features TV Al-Hijrah content such as 3 Minit Ustaz Don, Ayat Riwayat, Chef Ammar, Madrasah Al Hijrah, Kapsul Hadith and Cinta Rasul.

Subscribers will also get to enjoy a suite of relevant mobile content such as ‘Waktu Sahur & Berbuka’ as well as ‘Doa Harian’ & ‘Fadhilat Solat Terawikh’ for FREE. To enjoy these content, DiGi customers only need to visit the Gerbang Hijrah portal at http://digi.my/ghijrah on their smartphones and select ‘Langgan’ or alternatively they can SMS to 20000.

DG-Zakat
This year, DiGi is again offering customers the convenience of paying ‘Zakat Fitrah’ through SMS. Open to prepaid and postpaid customers in Selangor, Melaka, Perlis, Sabah and Pahang, this service is available until the last day of Ramadan at 6.00pm.

To use this service, customers only need to text FITRAH to 20000 and provide details as indicated. All SMS are free of charge. Additionally, each subscriber may opt pay the tithe for up to 7 members in their household. The service is also open to non-Malaysian DiGi subscribers. To view payment receipt, customers just need to log on to http://digi.my/dgzakat

Entertainment fun
In addition, customers can also enjoy local entertainment news in Bahasa Malaysia through our SYOK! Portal. It offers the latest news on lifestyle and celebrities for just RM1 per week. For more information, customers can log on to http://digisyok.my

DiGi customers to get more affordable access to YouTube

Link to original press release

Blog post: YouTube Internet Top Up – first in the world

Shah Alam, 17 June 2014 – In its effort to continuously drive higher mobile internet usage, DiGi Telecommunications Sdn Bhd (DiGi), today launches its latest service offering, YouTube Internet Top Up Package. The first of its kind to be offered by a mobile service provider, YouTube Internet Top Up Package is an add-on package that allows DiGi customers to access YouTube from their mobile phone at an affordable price.

YouTube Internet Top Up Package is offered at RM1 for 100MB for 24 hours and is available to all DiGi postpaid and prepaid customers subscribed to an Internet Plan.

Praveen Rajan, DiGi’s Head of Products – Internet & Services said more and more Malaysians are making YouTube their avenue for entertainment, relaxation and even for reference to pursue their respective interests such as cookery, home improvement and many more. “In response to this exciting growth, it is a natural move for DiGi to offer this add-on service that is not only relevant to our customers’ lifestyles but at the same time, able to make their mobile surfing experience even more affordable.”

“We believe this add-on service will be welcomed by our customers who use YouTube frequently. In line with our aim to deliver internet to all, our customer can now watch YouTube videos without the fear of incurring extra data charges,” added Praveen.

“One of our goals at YouTube is to let you watch YouTube on any device in the best quality possible. By working with DiGi to bring more affordable access, Malaysians will be able to enjoy a better YouTube experience either at home or on the go,” added Matthew Zaheen, Head of Marketing for Google Malaysia.

To subscribe, DiGi customers need only to dial *200*2# or visit www.myinternet.com.my.

For more information, please visit: http://digi.my/youtube

DiGi Prepaid mobile internet subscribers ride away on 60 Vespas worth over RM500,000

Link to press release

Blog article: 60 Vespas in 60 Days

The Star: 60 winners of telco contest collect their scooters

SHAH ALAM, 14 December 2013 – DiGi Telecommunications Sdn Bhd (DiGi) today presented 60 Vespa LX150 scooters worth RM8,800 each to 60 of its DiGi Prepaid mobile internet customers, who won the DiGi 60 Vespas in 60 Days contest.

The contest, which ran from 2 September to 31 October 2013, was opened to all DiGi Prepaid weekly and monthly mobile internet subscribers.
According to Praveen Rajan, DiGi’s Head of Products – Internet & Services, “We’re happy that the contest was well received by our customers. This shows that more and more Malaysians are getting connected on their mobile devices and at the same time playing an important role in driving the country’s mobile internet adoption and usage.

“I would also like to congratulate all our winners today. Initiating unique and fun-oriented activities for our customers such as this 60 Vespas in 60 Days contest is very much in line with DiGi’s ambition to deliver Internet For All in an exciting way, while providing customers with services and plans that are relevant to their individual lifestyles and needs,” he added.

To participate in the contest, DiGi customers were required to sign up for either a monthly or weekly mobile internet plan. The higher the value of their mobile internet subscription, the more entries they received, thus increasing their chances of selection. During the two month period, customers who were selected on a daily basis and answered a trivia question correctly when contacted by DiGi were named the daily winners.

For more information on the 60 Vespas in 60 Days contest and to view the list of winners, please log on to digi.my/winavespa

Get ‘Start-ed’ on the Internet with free tablets from DiGi

Link to Press Release

Blog post: START – entry-level tablet for on-the-go usage

Free Android tablets for customers who sign up for the new DiGi Tablet Plan at only RM45 per month

DiGi-Free-Tablet

SHAH ALAM, 26 November 2013 – DiGi Telecommunications Sdn Bhd (DiGi) is enabling more Malaysians to ‘Start’ their first internet experience and enjoy a rich mobile internet lifestyle, with itslatest offer of an affordable tablet plan bundled with a free 7″ Start Android tablet at only RM45 per month.

“According to GFK , an average of 90,000 tablets are sold every month particularly 7″ tablets and entry-level tablets. This indicates that Malaysians are looking for more affordable ways to enjoy the internet. We believe this new affordable tablet bundle will lower the barriers of owning a tablet and provide easier access to the internet for more Malaysians, with relevant digital services they desire,” said Praveen Rajan, Head of Products – Internet & Services.

Available for only RM45 per month without a contract, the new DiGi Tablet Plan comes with 1GB quota (500MB for internet and 500MB for Facebook, Twitter and Viki), 300 free SMSes to all local networks, and a Deezer Premium+ subscription. The new bundle offers customers a richer mobile internet experience, providing easy access to the following digital service applications: Opera Mini for unlimited internet surfing, Viki for exclusive first viewing of Korean TV dramas, and Deezer for on-demand access to over 25 million songs from top local and international artistes.

The new DiGi Tablet Plan is now available nationwide at selected DiGi outlets and on the DiGi Store Online.

For more information on the new tablet bundle, visit digi.my/freetablet and more on the Start tablet at: www.jomstart.my.

DiGi makes it easy for customers to own the brand new iPhone 5s and iPhone 5c

Link to Press Release

SHAH ALAM, 31 October 2013 – In conjunction with the launch of the much anticipated iPhone 5s, the most forward-thinking smartphone in the world, and iPhone 5c, the most colorful iPhone yet, DiGi is offering its customers a special introductory price for the 16 GB models at RM965 and RM630 respectively. This offer is bundled with the iDiGi 138 plan.

Both iPhone 5s and iPhone 5c are available at all participating DiGi outlets as well as from DiGi Store Online (shop.digi.com.my), where home deliveries can be arranged with their SIM card fully activated.

iPhone 5s and iPhone 5c come equipped with iOS 7, featuring a stunning new user interface and design that makes it feel more alive with an elegant colour palette, distinct, functional layers and subtle motion. Both devices comes with hundreds of great new features, including Control Centre, Notification Centre, improved Multitasking, AirDrop®, enhanced Photos, Safari®, and Siri®.

“DiGi is thrilled to bring the latest smartphones in town to our customers today. Malaysians are fast becoming avid users of the Internet and we believe the iPhone 5s and iPhone 5c with its new innovative functionalities will further enhance our customers’ online experience,” said Praveen Rajan, Head of Products – Internet & Services for DiGi.

The first 100 customers, who queued at each of the five DiGi Stores for the Midnight Sale, were offered a special promotion of RM99 for iPhone 5c 16GB which comes with the iDiGi 138 plan. The five DiGi stores are in SS2 in Petaling Jaya, Taman Molek in Johor Bahru, Api-Api in Kota Kinabalu, Jalan Kulas Tengah in Kuching and Pulau Tikus in Pulau Pinang.

Leading up to the launch, DiGi ran a unique virtual queue, the #DiGiFastline. DiGi invited customers nationwide to spread the word on its iPhone 5s and iPhone 5c promotions via Facebook and Twitter. The 250 most active advocates between midnight of 28th October and midnight of 29th October received a special pass to queue in the fast track lane, making it easy and faster for them to get their hands on the latest iPhone models.

For full pricing and availability details for iPhone 5s and iPhone 5c in Malaysia from DiGi, please visit: digi.my/iphone

For more information on iPhone 5s and iPhone 5c, please visit: www.apple.com/iphone

DiGi-iPhone-5S-Launch-1

Free mobile video service by DiGi

Link to press release

Easy access to thousands of hours of premium content from around the world

SHAH ALAM, 25 September 2013 – As part of its ongoing strategy to enhance customers’ mobile experience with relevant digital services, DiGi Telecommunications Sdn Bhd (“DiGi”) has announced the availability of a special mobile video service application, Viki for DiGi. This is made possible through a collaboration with Viki, a global TV site powered by a community of fans.

Built exclusively on the Android platform for DiGi, Viki for DiGi allows customers to enjoy free first-to-view and exclusive international content, such as dramas, movies and music videos on their mobile devices. These include popular Korean dramas, Japanese Anime and music videos from renowned artists. Viki for DiGi is available for all DiGi Prepaid and Postpaid Internet Plans.

Praveen Rajan, Head of Products – Internet & Services for DiGi said: “We believe this latest collaboration with a key internet player like Viki will encourage further mobile internet adoption in the country especially with the rising popularity of Korean dramas among Malaysians. This fits well with our plans to create a pool of digital services that can provide a richer internet experience for our customers in line with our Internet For All ambition.

“With its unique feature of having thousands of hours of premium content with subtitles in almost 170 languages, Viki provides DiGi customers with easy access to content that they love without any language barriers,” he added.

By subscribing to Viki for DiGi, DiGi customers will have the privilege of viewing content that are exclusive to DiGi. For example, in the month September customers get to enjoy:

Latest Korean TV Drama series ‘TWO WEEKS’.
Music videos from top K-Pop Band BTOB, and Mariah Carey

To activate this app, customers can visit www.digi.com.my/viki or SMS VIKI to 2016

viki-for-digi

DiGi Prepaid customers to zoom off on 60 Vespas worth over RM500,000

Link to press release

Prepaid mobile internet subscribers to win a Vespa LX150 every day for two months

SHAH ALAM, 6 September 2013 – DiGi Telecommunications Sdn Bhd (DiGi) officially launched the 60 Vespas in 60 Days contest today, offering DiGi Prepaid mobile internet customers a chance to win a Vespa LX150 worth RM8,800 every day from 2 September to 31 October 2013.

During the two-month contest period, all DiGi Prepaid weekly and monthly mobile internet subscribers will automatically be eligible for at least 1 entry.

“This latest contest is yet another one of DiGi’s unique ways to drive mobile internet adoption and usage in Malaysia in line with our ambition to deliver Internet For All. DiGi Prepaid mobile internet plans starts from as low as RM1 per day & provide customers the freedom to choose the plan that is relevant to their individual needs.”

“For mobile users who are still considering subscribing to mobile internet, this contest is a great opportunity for them to finally get connected on their mobile devices and at the same time, stand a chance to win a Vespa,” said Praveen Rajan, DiGi’s Head of Products – Internet & Services.

2013-Vespa-5

To stand a chance to win a Vespa LX150, DiGi customers only need to dial *116# to sign up for a mobile internet plan. They can choose from the Weekly RM7 for 100MB to Monthly RM68 for 5GB of data. The Weekly RM7 entitles customers to one entry while the Monthly RM68 package entitles them to 7 entries in the system. The higher the value of the mobile internet plan subscribed, the greater the chances of winning.

A customer will be selected on a daily basis and contacted by DiGi to answer a trivia question correctly in order to win a brand new Vespa. All 60 winners will receive their Vespa at a prize giving ceremony to be held on 9th November 2013, after the contest ends. The winners list will be updated weekly on DiGi’s official website, Facebook and Twitter accounts.

DiGi also announced Tan Aik Huan, aged 31 from Sg Petani, Kedah as the winner of the DiGi WinAVespa Facebook Contest, which was held from 30 August – 1 September 2013. To participate in the contest, friends of DiGi Facebook page had to answer in the most creative way on why they want a free Vespa from DiGi.

For more information on 60 Vespas in 60 Days contest, please log on to digi.my/winavespa

Get the message

TUESDAY, MAY 28, 2013

By SUSANNA KHOO

Link to original article

TechCentral – Get the message (PDF)

Actual article (PDF): Page 1, Page 2, Page 3

Available on all types of smartphones, messaging apps are here to stay

Smartphone users aren’t making voice calls as often as they used to. With the dawn of mobile Internet connectivity, they now have plenty of options ­available for communicating while on the go. Currently, one of the popular methods for doing so is through mobile messaging apps.

A form of Over-The-Top (OTT) content (meaning that it is Internet reliant and bypasses traditional telecommunications distribution methods), these apps have helped users overcome some of the ­problems they had faced previously with voice calls and SMS.

For instance, gone are the days where users need to fret over how to shorten their words and ­sentences to ensure the ­character count doesn’t exceed 140. Nowadays, users can easily send multiple messages through such apps for free as long as they have a data connection.

Moreover, VoIP (voice over Internet protocol) technology also enables them to talk at greater length with their loved ones without worrying about per minute charges.

Frequent usage
“We are seeing a trend across the Asia Pacific region, and in Malaysia as well, where the use of messaging apps is the fourth ­highest Internet based activity done on smartphones,” says Akmal Ab Wahab, telecommunications market analyst at IDC Market Research (M) Sdn Bhd. He cites e-mailing, downloading of mobile apps and social networking as the other top three.

Such behaviour has ­undoubtedly been encouraged by the fact that the technology behind it has become so much more accessible to consumers.

“The adoption of mobile ­messaging apps is ­increasing because smartphones are ­becoming more ubiquitous and mobile data plans are becoming more ­affordable,” says Nipun Jaiswal, industry analyst for ICT practice in Asia Pacific at Frost & Sullivan Inc.

Smartphone users made up 25% of mobile subscribers in 2012. This was a 5% increase from 2011, and Nipun estimates it will surpass the 50% mark by the year 2016.

In addition, he says that the demand for smartphones has been bolstered by “competitively priced and flexible daily, weekly or ­monthly mobile Internet plans.”

“The government is also helping in this area,” says Akmal, referring to the Youth Communications Package that was announced last year. The package allows youth who earn RM3,000 and below the chance to claim a RM200 rebate for the purchase of a smartphone.

The cost of SMS can also be viewed as a contributing factor. “In this region, SMS is still quite expensive compared to developed markets. Because of that, even without any promotional activities, messaging apps are already able to do well.”

Spoilt for choice
Given the good response from consumers, more and more app developers have begun ­breaking into the scene. Consequently, ­consumers now have a wider range of mobile messaging apps to choose from.

However, the decision on which app to use doesn’t seem to be a ­difficult one.

“They will use the app that helps them reach the most number of people,” says Sandy Shen, research director of consumer services at Gartner, Inc. She calls this the “network effect.”

“This leads to one dominating app for each country. For instance, it’s Line for Japan, Kakao Talk for Korea and WeChat for China,” she explains.

“Therefore, some users will have more than one app so that they can connect with friends in other countries and communities.”

However, Akmal sees a different reason for having multiple apps. “I think consumers use more than one app because each app has its own competencies or strengths,” he says.

“WhatsApp solely offers ­messaging services whereas other like WeChat and Line offer more features such as a diverse range of stickers (cutesy, larger-than-life emoticons) and additional content that can be purchased,” says T. Kugan, head of product, device and innovation at Maxis Bhd.

“This suggests that users have become more sophisticated and more is needed from these apps in order to attract users.”

Mass appeal
The ongoing battle to capture the hearts of consumers has led ­developers to continue ­innovating new and interesting features in order to make their messaging apps stand out among the rest.

“Awareness campaigns such as TV commercials and the use of celebrity endorsements have accelerated the take-up rate for these apps amongst consumers,” observes Praveen Rajan, head of product marketing for Internet and services at DiGi Telecommunications Sdn Bhd.

He adds that the introduction of other social networking features such as location based services have also helped increase interest in ­certain apps.

“The blurring of lines between social networking features and mobile messaging can be expected to continue until the distinction between the two becomes very vague indeed,” says Suresh Sidhu, chief corporate and operations officer at Celcom Axiata Bhd.

Besides that, Akmal highlights gaming as another aspect which can potentially attract end users. “Kakao Talk and Line are doing a lot in this sphere. They are ­developing their own games and linking them to the app. These are features that young users will love.”

Game changer
Telecommunications companies are keen on getting some of the action on the messaging apps front too.
“Telcos don’t want to just be ­service providers anymore, they want to be innovative,” says Akmal.

One of the ways that he has seen this being achieved is through the development of a rich ­communication suite (RCS) ­platform. RCS is an all-IP (Internet protocol) service, ­offering ­consumers a rich multimedia ­experience across all devices they own (PC, tablets, phones, etc) through a subscription plan with a telco.

This concept has yet to come to Asia, but Akmal says it has already been implemented in other parts of the world by network operators such as SK Telekom in Korea and Telefonica in Spain.

“Another big area that is ­coming up is mobile commerce where online shopping features will be integrated with the messaging app platform,” adds Akmal.

On the whole, things seem to be looking up as far as messaging app usage is concerned.

“These industry dynamics indicate a bright future for mobile ­messaging apps whereas SMS usage would inevitably suffer,” says Nipun.

However, he adds a caveat: “The reliability of SMS is still supreme. One can count on an SMS to be delivered, but the delivery of an OTT message will depend on Internet access and availability of the app on a recipient’s smartphone.”

Shifting sands: Telcos evaluate SMS vs messaging apps

TUESDAY, MAY 28, 2013

By SUSANNA KHOO

Link to original article

TechCentral – Shifting sands: Telcos evaluate SMS vs messaging apps (PDF)

Mobile messaging apps may be all the rage nowadays, but Malaysian telcos aren’t completely giving up on SMS just yet.

“Voice and SMS channels remain relevant in today’s communications mix,” says Praveen Rajan, head of product marketing for Internet and services at DiGi Telecommunications Sdn Bhd.

Suresh Sidhu, chief corporate and operations officer at Celcom Axiata Bhd also agrees: “The bulk of traffic is still traditional voice and SMS.”

While this may seem like a case of industry players merely refusing to let go of old ways, the truth of the matter is that there are some concrete reasons to support this view.

Prevalent preference
Firstly, not all Malaysian subscribers have gone the way of smartphones yet. This is despite the widespread availability of such devices and the apparent reduction in retail prices over the past few years.

“There are only around 35% to 40% of subscribers using smartphones,” says Akmal Ab Wahab, telecommunications market analyst at IDC Market Research (M) Sdn Bhd. He explains that without a smartphone, a subscriber would not be able to make use of messaging apps at all.

However, he observes that many mobile phone users, especially those from Generation Y, have begun ditching their feature phones for a smartphone. “The booming interest in apps, including messaging apps, is considered one of the main factors,” he says.

“This trend will only continue to grow,” says T Kugan, head of product, device and innovation at Maxis Bhd. He believes that this is to be expected since smart devices have become increasingly “central to everyday life.”
Besides that, there’s another reason why SMS continues to be valued by the local crowd: Many subscribers are still on prepaid mobile plans.

“About 77% from the total of mobile subscribers are still on prepaid,” claims Akmal. Although there are many prepaid Internet data plans available in the market, he says that such users tend to subscribe for data packages for short periods of time when compared to postpaid users.

Clever bundles
Seeking to leverage on this untapped market potential, most telcos have started innovating their current product offerings to cater to the needs of these subscribers.

For instance, most Internet data packages now include features such as unlimited data usage for messaging apps, regardless of whether they are prepaid and postpaid in nature. In addition, consumers are also offered the chance to own a new smartphone at a discounted price if they agree to sign up for a long term data package.

So far, Maxis has experienced a positive take-up of such bundles, according to Kugan. “This bundling provides consumers with affordable packages and gives them peace of mind in terms of their data usage for such apps,” he says.

Praveen reports a similarly encouraging response over at DiGi.

“The data bundles have succeeded in raising awareness on the need for mobile Internet… and at the same time, allowed us to leverage on the popularity of the apps amongst smartphone users,” he says. “It has since helped us in growing the mobile Internet user base and to further drive data usage.”

Distinct decline
As the number of mobile Internet users and consequently, messaging app users continues to grow, SMS usage will inevitably dwindle with each passing year. In fact, current statistics already suggest that things are on a downward trend.

“The year 2012 was a turning point for SMS in Malaysia,” says Nipun Jaiswal, industry analyst for ICT practice in Asia Pacific at Frost & Sullivan, Inc. “The industry witnessed a decline not only in SMS traffic, but also in revenue.”

According to him, SMS revenue had dropped by 3% in 2012 and this was the first time that it has happened after many years of positive growth. Meanwhile, the number of SMS per subscriber had plummeted by 11% in 2012 (from 2,540 SMS per subscriber in 2011 to 2,261 SMS per subscriber in 2012).

“The trend is expected to continue further as the adoption and usage of mobile messaging apps increases,” says Nipun.

Anchor amidst change
Nevertheless, while the market continues to evolve, telcos say they are still banking on SMS revenue to sustain their operations.

“Voice and SMS will still be a revenue mainstay for the foreseeable future,” claims Suresh.

However, generally speaking, it is quite immaterial which method consumers favour for mobile network communication. As long as a telco is agile in dealing with the ongoing changes, it will definitely remain relevant in the market. Challenges may take different shapes and forms over time, but rich rewards will certainly come to those who persevere.