Ring Back Tones – here to stay, now better with the CallerTunes App

The Ring Back Tones (RBT) culture is something unique to the Malaysian market. We call it the CallerTunes service, and it was launched around 2004. For the uninitiated: a subscriber buys a song, and his callers get to listen to this song when they call. It’s a great way to personalise your mobile experience.

Over the years, with more customers switching to social messaging apps like WhatsApp, the question I get is often whether CallerTunes is still relevant. I believe it is here to stay as voice calls will still be needed in the years to come.

Moreover, it’s also a great way for artists to engage their fans in promoting their latest singles. In Malaysia, ~70% of digital music revenues is contributed by RBTs.

We’ve recently launched a new app to help DiGi smartphone users buy and manage their CallerTunes. It’s a fantastic experience on mobile, that allows you to preview the songs, add, and remove songs as you please. It’s also an easy way to support your favourite artists.

Download for iOS

Download for Android