Series of ads we have created to promote the new Weekly Internet plans starting from RM3.
We just relaunched the DiGi Postpaid Smart Plans – touted as the most complete Internet plan for smartphones. It now comes with more Smart Apps quota, unlimited WhatsApp, unlimited surfing via Opera Mini, unlimited weekend calls, Norton Mobile Security, and Unlimited Music Streaming with Deezer.
Check out the TV commercial and the YouTube pre-roll ad below. The ballerina video has done well in terms of engaging our target audience.
We just relaunched our weekly Internet subscriptions for prepaid customers. Another innovation milestone for the team!
In this latest release, DiGi is introducing a weekly subscription for RM3 (~1USD) that offers unlimited high speed messaging via WhatsApp and WeChat, plus unlimited surfing via Opera Mini. There is no quota attached to this subscription, but customers can easily add the data they need via a simple Internet Top Up. Moreover, there is a distinction in the user experience compared to other products in the market: (a) social messaging at high speed will provide a superb experience for photo sharing and voice messaging, (b) unlimited surfing via Opera Mini, will give full high speed access to the “browsable” WWW and lowers the entry barrier to get online on mobile.
Social messaging is fast becoming an “always on” need for many people. As mobile operators move from traditional SMS to these rich communication apps, we will likely see more innovations in this space around: (a) bite-sized pricing, (b) on-demand prepaid pricing for specific apps at specific times / locations, (c) revisions of traditional throttling policies that give away free data at low speeds in order to monetize from that “always on” need.
In this day and age where unlimited data plans are a thing of the past, we are striving to make life easier for customers to continue using the Internet after hitting their monthly quotas.
We provide 2 options: (a) unlimited surfing via Opera Mini which allows us to also compress traffic while giving it away for free, (b) affordable one-time passes that can be purchased via MyInternet.com.my or by dialing *200#
Managing excess usage policies is going to be a core part of most mobile operators, and we seem to be on the right track in balancing this to meet our customers expectations.
DiGi ran this contest from 2 September to 31 October to drive sales of prepaid Internet subscriptions. 60 yellow Vespas, one to be won every day.
And wow, what an overwhelming response!
When we do contests like these, we would be investing a lot into prizes and promotional activities. In return, we bank on driving more awareness for the products which in turn helps us grow revenue. A well run contest can typically help grow incremental service revenues of between 1-5% within the campaign period after taking off all expenditure.
This contest has been a great success in re-communicating our core position for the year on weekly Internet subscriptions.
But more importantly, it has put wide smiles on our customers faces.
Tablets are becoming more prevalent in the market today. While there is a wide range of 7″ Android tablets entering the market, most of them are WiFi-only. We have taken one step to customize an Android tablet under a new brand name called Start. Packaged together with an Internet connection and free Deezer for RM45 per month, it’s a good package for budget-conscious customers.
We have finally completed the integration with the Windows Phone store and Blackberry World. This means that DiGi subscribers can now purchase premium apps on these stores and pay for the apps using their DiGi bill / prepaid balance. In Malaysia, most customers seem to be shying away from entering their credit card details on the app stores, or probably don’t have a credit card to begin with.
This is a giant step for us to help make life easier for customers and give developers immediate access to our customer base.
Special thanks for the coverage by Amanz:
It’s now an art (and science?) to create engaging YouTube pre-roll videos. See these 3 clips created to promote DiGi’s tablet plans. It’s especially harder when we are trying to “sell” you something, but I think these videos did its job well.
DiGi is continuously investing to enhance its retail experience in collaboration with partners. We recently launched the MyAndroid Hub concept stores where dedicated sections are used to promote the Android ecosystem. This recent launch was designed in collaboration with Google, and features devices, trained experts (geeks) and content in the stores to help customers experience the benefits of Android.
Recap by The Star: DiGi opens first MyAndroid retail space
More photos by LowYat: DiGi launches MyAndroid Hub: an in-store section dedicated to all things Android
See YouTube video below which gives a nice walk through of our first store.